For the latest list of noise guesses for Summer 2025, click here.
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104.3 MYfm What's That Noise Contest & Unsanctioned List 2023
The What's That Noise Contest returned on Tuesday, August 22, 2023!
Congratulations! You have found the secret Unsanctioned List that Valentine is always talking about on the show. All past guesses are listed below to help you win the cash prize.
Call into 104.3 MYfm with the correct answer and you can win - details on how to play below.
Scroll down to see the complete list of incorrect guesses in 2023.
104.3 MYfm What's That Noise Contest 2023
If you listen every day to 104.3 MYfm radio station, you should participate in the What's That Noise contest to win the cash prize. You can listen to MYfm on the radio, using the iheart radio app, from a smart speaker, or stream it live from the website.
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Call In and Win!
Be the 20th caller at the following times and you can get a chance to guess the noise:Monday-Friday Pacific time at 7:25 AM, 8:25 AM, 9:25 AM, 11:25 AM, 1:25 PM, 3:25 PM, 5:25 PM. If your call gets through, you have a chance to guess the noise. Listen to the noise when they play it, or on the website address below to hear it.
What's That Noise Contest Contact info.
Phone Number: 866-544-6936
Contest Website:
Tell us about your Experience:
If you have successfully called in and guessed a Noise for this contest in the past, please share your experience in the comments section. (i.e. Did you sit through a busy signal, or did you get through on your first try?)
Tips for Calling In:
Based on the comments received so far, the best advice is that when you call, if you get a busy signal, then you want to hang up and try dialing in again. When you get through, it will actually ring. If you are caller 1-19, you will probably not talk to an actual person, but you will get a ring, and then the line will hang up on you. If you are caller #20, then someone will answer the phone and congratulate you for being caller #20.
If you are at home and using a smart device (i.e. Amazon Echo), say: "Alexa, play iHeartradio station MyFM" and Alexa should respond "Getting your one Thousand forty-three MyFM station from iHeartradio."
(If Alexa says any other radio station, you will need to stop your device by saying, "Alexa, stop!" and try again.)
Ger a few seconds head start: Another pro tip came from a caller in the morning. She was Live on the Air with Valentine and said she listens to 104.3 MYfm on the iHeartradio app on her smartphone and says that the app is a few seconds ahead of the FM radio station and she said it gives her a head start on everyone else.
What's That Noise Incorrect Guesses: "The Unsanctioned List" for September 2023 (below)
Sound #4 in September 2023
Congratulations to Michael from Lima Loma! He guessed Hoodie and won $11,500.
First Clue: Fall
Second Clue: Warm
Third Clue: Fashion
Fourth clue: Pull
Fifth clue: Athleisure wear
Sixth clue: The Letter H
Noise Guesses for Wednesday, Sept. 20, 2023:
Note: This new sound started today. The cash prize started at $1,000 and increases by $100 with each incorrect guess, ending the day at $1,400.
- Zipping Something up
- A zipper
- Aluminum foil
- Blinds
Noise Guesses for Thursday, Sept. 21, 2023:
Note: The cash prize started at $1,400 and increases by $1,000 for the first three incorrect guesses, and $100 with each additional incorrect guess.
- Seatbelt
- Opening a trash bag
- Phone going off in your pocket
- Rubbing clothing
- Blender
- Ripping a piece of foil
- Electric drill
Noise Guesses for Friday, Sept. 22, 2023:
Note: The cash prize started at $4,800 and increases by $100 with each incorrect guess.
- A wind-up toy
- A torque gun
- Opening a package of cookies
- Using a lint remover
- Putting on a jacket
- Zip tie
- Plastic wrap
Noise Guesses for Monday, Sept. 25, 2023:
Note: The cash prize started at $5,500 and increases by $100 with each incorrect guess.
- Pouring Sugar out of a bag
- Deflating a balloon
- Blowing into a microphone 🎤
- Pants zipper
- Drawstring for a cinch bag
- Air hose for a tire
- Fidget spinner
Noise Guesses for Tuesday, Sept. 26, 2023:
Note: The cash prize starts at $6,200 and increases by $100 with each incorrect guess.
- Zipping up a backpack
- Blowing nose into a tissue
- Curling a ribbon 🎗️ with scissors ✂️
- Zipping up nylon clothing
- Adjusting a backpack strap
- Tearing perforated paper
- A flexible straw
Noise Guesses for Wednesday, Sept. 27, 2023:
Note: The cash prize starts at $6,900 and increases by $100 with each incorrect guess.
- Sleeping bag
- Track suit
- Putting a pillow into a pillowcase
- Pulling out a tissue toilet seat cover
- Pulling shoelaces from a shoe
- Party blower
- Popping a balloon🎈
Noise Guesses for Thursday, Sept. 28, 2023:
Note: The cash prize starts at $7,600 and increases by $1,000 for the first three incorrect guesses and $100 for each subsequent incorrect guess. The first clue was given at 5:25 p.m.
- Blowing up a balloon
- Camping tent ⛺
- Brushing on a leather chair
- Zipping or unzipping a tent
- Tire Impact wrench
- Record needle scratching a record
- Parchment paper
- First clue: Fall
Noise Guesses for Friday, Sept. 29, 2023:
Note: The cash prize starts at $11,000 and increases by $100 with each incorrect guess.
Second clue: Warm
Third clue: Fashion
Fourth clue: Pull
Fifth clue: Athleisure wear
Sixth clue: The letter H
- Tearing aluminum foil
- Raking up leaves 🍁
- Zipping up a boot 👢
- Putting on parachute pants
- Pulling luggage
- More Guesses Coming Soon!
- More Guesses Coming Soon!
Don't forget to share the Unsanctioned List on social media!
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| Unsanctioned List |
Sound #3: Dania from Burbank correctly guessed popping a champagne bottle and won $2,200! Congratulations! 🎉
Noise Guesses for Monday, Sept. 18, 2023:
Note: This new sound started on Sept. 18, 2023. The cash prize started at $1,000 and increases by $100 with each incorrect guess, ending the day at $1,300.
- Opening or closing a suitcase
- Closing a book
- Confetti cannon 🎉
Noise Guesses for Tuesday, Sept. 19, 2023:
Note: The cash prize starts at $1,300 and increases by $100 with each incorrect guess.
- Bouncing a basketball 🏀
- Dropping a purse onto a table
- Kicking a football 🏈
- Tap the top of the microphone 🎤
- Opening a jar 🫙
- A bottle cap opening
- Closing Tupperware
Noise Guesses for Wednesday, Sept. 20, 2023:
Note: The cash prize starts at $2,000 and increases by $100 with each incorrect guess.
- Pod into a Keurig coffee maker
- More Guesses Coming Soon!
- Dania correctly guessed popping a champagne bottle and won $2,200! Congratulations! 🎉
Noise Guesses for Thursday, Sept. 21, 2023:
Note: The cash prize starts at $2,700 and increases by $100 with each incorrect guess and increases by $1,000 with the first 3 incorrect guesses and $100 with each subsequent guess.
- More Guesses Coming Soon!
- More Guesses Coming Soon!
- More Guesses Coming Soon!
- More Guesses Coming Soon!
- More Guesses Coming Soon!
- More Guesses Coming Soon!
- More Guesses Coming Soon!
Noise Guesses for Friday, Sept. 22, 2023:
Note: The cash prize starts at $6,100 and increases by $100 with each incorrect guess.
- More Guesses Coming Soon!
- More Guesses Coming Soon!
- More Guesses Coming Soon!
- More Guesses Coming Soon!
- More Guesses Coming Soon!
- More Guesses Coming Soon!
- More Guesses Coming Soon!
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Sound #2 in September 2023
Sound #2: Michael from San Bernardino won $5,700 for correctly guessing ‘Biting into a Watermelon.’
Noise Guesses for Wednesday, Sept. 13, 2023:
Note: This new sound started on Sept. 13, 2023. The cash prize starts at $1,000 and increases by $100 with each incorrect guess, ending the day at $1,300.
- Eating popcorn 🍿
- Spraying disinfectant
- Straw
Noise Guesses for Thursday, Sept. 14, 2023:
Note: The cash prize starts at $1,300 and increases by $1,000 with the first 3 incorrect guesses, and $100 with each subsequent guess.
- Chewing on a chip
- Biting into an Apple 🍎
- Whipped cream
- Ripping a piece of paper
- Ripping tape off of a box
- Velcro
- Paper cutter
Noise Guesses for Friday, Sept. 15, 2023:
Note: The cash prize starts at $4,700 and increases by $100 with each incorrect guess.
- Someone Brushing their teeth 🪥🦷
- Eating a pickle 🥒
- Peeling a potato 🥔
- Eating/crunching on a Cheese puff
- Sharpening a knife 🔪
- Biting into an apple 🍎
- A shovel
Noise Guesses for Monday, Sept. 18, 2023:
Note: The cash prize started at $5,400 and the cash prize increases by $100 with each incorrect guess.
- Brushing hair
- Breaking a head of lettuce 🥬
- Peeling a carrot 🥕
- CONGRATULATIONS to Michael from San Bernardino! He won $5,700 for correctly guessing ‘Biting into a Watermelon’ 🍉 Listen for the new noise today (9/18) at 1:25pm!
What's That Noise List 2023
Note: The cash prize starts at $1,000 and the cash prize increases by $100 with each incorrect guess.
What's That Noise Guesses 2023
More Guesses Coming Soon!
More Guesses Coming Soon!
More Guesses Coming Soon!
More Guesses Coming Soon!
More Guesses Coming Soon!
More Guesses Coming Soon!
More Guesses Coming Soon!
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You've found the What's That Noise incorrect guesses (the "Unsanctioned List"). This noise list is updated regularly, so check back daily to increase your chances of winning. Don't forget to share this blog on social media.
The #1 Place to Find the Unsanctioned List for 104.3 What's That Noise on MYfm
Keep listening to 104.3 MYfm Los Angeles radio station Live or on iHeart radio daily. 104.3 MYfm Los Angeles radio station call sign is KBIG and serves the Greater Los Angeles area.
Play 104.3 MYfm What's That Noise? Responsibly. Pull over and safely call in.
Tell me about your Experience:
If you have successfully called in and guessed a noise for this contest in the past, please share your experience in the comments section. (i.e. Did you sit through a busy signal, or did you get through on your first try?)
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Sound #1 Started in August 2023
Fifita from Gardena correctly guessed "inserting or removing batteries" at 11:25 a.m. on 9/13/23 and won $19,900 cash!
Noise Guesses for Tuesday, August 22, 2023:
Note: The cash prize started at $1,000 and increases by $100 with each incorrect guess, ending the day at $1,700.
- Biting an apple 🍎
- Cracking an ice tray
- Typing on a keyboard
- Cracking an egg 🥚
- Snapping your fingers
- Opening a can of soda
- Bubbles
Noise Guesses for Wednesday, August 23, 2023:
Note: The cash prize started at $1,700, ending the day at $2,400.
- An aerosol can
- A soap dispenser
- An Airpod case (taking them in and out)
- Clicking fingers on a keyboard
- A Switch Lock
- Clicking on a mouse
- Opening a Can of Soda or Beer
Noise Guesses for Thursday, August 24, 2023:
Note: The cash prize started at $2,400 and the cash prize increased by $1,000 with the first three incorrect guesses, then by $100. The cash prize ended at $5,800.
- Turning a doorknob
- Buckling a seat belt
- Putting keys in ignition and starting car
- Pulling up window blinds
- Pull tab on a soda can or container
- Keyboard Clicking
- Calculator
Noise Guesses for Friday, August 25, 2023:
Note: The cash prize started at $5,800 and the cash prize increases by $100 with each incorrect guess, ending the day at $6,500.
- Opening a glass bottle cap
- Shuffling a deck of cards
- Closing a purse
- Reloading a shotgun
- Coin eject button on arcade machine
- Inserting a tape cassette and pressing play
- Opening a jar
Noise Guesses for Monday, August 28, 2023:
Note: The cash prize started at $6,500 and the cash prize increased by $100 with each incorrect guess, ending the day at $7,200.
- A pepper grinder
- Ballpoint pen clicker 🖊️
- A stapler
- Ice coming out of a Machine 🧊
- Closing a briefcase 💼
- Legos
- Clicking or Turning a Rubik's cube
Noise Guesses for Tuesday, August 29, 2023:
Note: The cash prize started at $7,200 and the cash prize increases by $100 with each incorrect guess.
- The sound ice makes when pouring water on it
- Rotary phone dial
- A car seat buckle
- A stapler
- Fidget snake cube twist puzzle
- Typing on a keyboard
- Dice 🎲🎲
Noise Guesses for Wednesday, August 30, 2023:
Note: The cash prize started at $7,900 and the cash prize increases by $100 with each incorrect guess.
- Skateboarding on the sidewalk
- Keurig coffee maker (opening and closing)
- A gumball machine
- A hole puncher
- Typing on a typewriter
- Cracking an egg and opening it up
- Domino's falling on each other
Noise Guesses for Thursday, August 31, 2023:
Note: The cash prize will start at $8,600 and increases by $1,000 with the first three incorrect guesses and $100 with the next four...
- Dropping coins into a glass of water
- Biting into an apple 🍎
- Opening a coffee creamer cup
- Tape pulled from a tape dispenser
- Loading a paintball gun
- Rubber band on paper
- Chewing
Noise Guesses for Friday, Sept. 1, 2023:
Note: The cash prize starts at $12,000 and increases by $100 with each incorrect guess.
- Unlocking an iPhone
- Opening a hydro flask
- Putting a coin into a Vending machine
- Poker Chips
- Crumbling a soda can
- 10-Key Calculator machine
- Stirring coffee
Noise Guesses for Monday, September 4, 2023:
Note: Monday is Labor Day and the contest will resume on Tuesday.
Noise Guesses for Tuesday, September 5, 2023:
Note: The cash prize starts at $12,700 and increases by $100 with each incorrect guess.
- Slide show projector
- Opening a can of soda
- Retractable tape measure
- Playing with a hairbrush
- Opening coffee creamer
- Spinning a prize wheel
- Dropping Alka Seltzer in water
Noise Guesses for Wednesday, September 6, 2023:
Note: The cash prize started at $13,400 and increases by $100 with each incorrect guess.
- Airplane seat belt
- Snapping a vegetable in half
- A Flip clock ⏰
- A bamboo wind chime
- A vending machine
- Putting a coin in the jukebox
- Opening and closing a steel filing cabinet
Noise Guesses for Thursday, September 7, 2023:
Note: The cash prize started at $14,100 and increased by $1,000 for the first three incorrect guesses, and by $100 with the remaining incorrect guesses, ending at $17,500
- Removing pill from foil packaging
- Shelling or Opening Pistachios
- Turning a lock on a door 🚪
- Rolling paper 🗞️
- Sewing machine
- Opening or closing a combination lock
- Opening a soda can
Noise Guesses for Friday, September 8, 2023:
Note: The cash prize starts at $17,500 and increases by $100 with each subsequent incorrect guess. The cash prize ended at $18,200 on Friday and will continue on Monday.
- Pulling a cord to turn on a light
- Pouring hot coffee ☕ over ice 🧊
- Record change on a turn table
- A Printer cartridge being installed
- Inserting a cassette into a player
- A retracting ID badge
- A bicycle shifting gears
Noise Guesses for Monday, September 11, 2023:
Note: The cash prize starts at $18,200 and increases by $100 with each subsequent incorrect guess.
- Ruffling through a makeup bag
- Punching a time card
- Scrabble tiles
- Key strokes on a keyboard
- Pencil / Pen holder
- A label maker
- Whisking eggs
Noise Guesses for Tuesday, September 12, 2023:
Note: The cash prize starts at $18,900 and increases by $100 with each subsequent incorrect guess.
- Handheld 80's ring toss game
- Staple remover
- A coffee pot brewing ☕
- Ice dispenser machine
- An adding machine
- Cracking a nut
- Opening a soda can
Noise Guesses for Wednesday, September 13, 2023:
Note: The cash prize starts at $19,600 and increases by $100 with each subsequent incorrect guess.
- A toaster
- A mechanical lead pencil
- Sharpening a pencil ✏️
Fifita correctly guessed "inserting or removing batteries" at 11:25 a.m. and won $19,900 cash. Congratulations! 🎉
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| Unsanctioned List |
The What's That Noise incorrect guess lists (the "Unsanctioned List") for 2023 will be updated regularly, so check back daily.
Z.Love's Entertainment Blog is #1 for What's That Noise
Keep listening to 104.3 MYfm Los Angeles radio station Live or on iHeart radio daily. 104.3 MYfm Los Angeles radio station call sign is KBIG and serves the Greater Los Angeles area.
Play 104.3 MYfm What's That Noise? Responsibly. Pull over and safely call in.
Tell me about your Experience:
If you have successfully called in and guessed a noise for this contest in the past, please share your experience in the comments section. (i.e. Did you sit through a busy signal, or did you get through on your first try?)
Other radio stations play secret sounds, but 104.3 MYfm runs the original What's That Noise contest with the best cash prize with the jackpot increasing by $1,000 with incorrect guesses on Thursday during the Valentine in the Morning radio show.
