A consumer filed a class action lawsuit in federal court in California, claiming that La-Z-Boy discounts are falsely advertised on its website joybird.com. In the lawsuit, the plaintiff alleges that the original prices being shown on the website are "false reference prices that no consumer pays."
A Class Action Lawsuit was Filed Against La-Z-Boy
Plaintiff Jeffrey Jacobs filed a class action lawsuit against La-Z-Boy - which owns joybird.com - after claiming in the lawsuit that "original" prices are being "falsely advertised" on the website, and that "no consumer pays these original prices."
This class action lawsuit is Jacobs v. La-Z-Boy Inc., Case No. 2:24-cv-04446 in the U.S. District Court for the Central District of California. Jeffrey Jacobs is represented by Todd D. Carpenter, Scott G. Braden and James B. Drimmer of Lynch Carpenter LLP.
Jacob states in the lawsuit, “The
resulting artificial price disparity misleads consumers into
believing the product they are buying has a higher market value, and
it induces them into purchasing the product,” the La-Z-Boy class
action says. “This practice artificially inflates the market price
for these products by raising consumers’ internal reference price
and in turn the perceived value consumers ascribe to these products.”
According to TopClassActions.com, the La-Z-Boy discounts are a violation of the California Unfair Competition Law, California's False Advertising Law, and California's Consumer Legal Remedies Act.
The class action lawsuit is asking for damages and restitution from La-Z-Boy's falsely earned profits, and injunctive relief against La-Z-Boy.
Jacob also states:
“This deceptive marketing practice gave consumers the false impression that the products were regularly sold on the market for a substantially higher price than they actually were; therefore, leading to the false impression that the products sold at joybird.com and Joybird retail stores were worth more than they actually were.”
La-Z-Boy Agreed to Pay $7.15 Million to Eligible Consumers
Joybird, (owned by La-Z-Boy) agreed to a $7.15 million class action lawsuit settlement to resolve these claims. The settlement benefits consumers in the states California, Oregon, and Washington who purchased one or more La-Z-Boy products on Joybird.com or at a physical Joybird store location at a sale price between December 18, 2019 and October 31, 2025.
Eligible class members can receive a $115 benefit that can be redeemed as either a cash payment or a store credit voucher. Those that choose the store credit voucher must redeem the voucher within two years after distribution. The voucher can be redeemed online or in-store.
The deadline for exclusion and objection is February 13, 2026.
How to Sign up for the Joybird Class Action Lawsuit Settlement
How do I sign up for the Joybird La-Z-Boy class action settlement online?
The website with the claim form is found here. A screenshot of that website is seen below. A claim number and PIN will be required to log in, which you should have received by mail or e-mail.
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| Joybird Settlement website - https://jacobslazyboyjoybird.claims-administrator.com/ |
Are you eligible for the La-Z-Boy class action lawsuit settlement?
