To what length will Netflix go to promote a movie? In the latest stunt, they have a man "living" in a billboard house.
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| The Last House on Netflix |
According to the L.A. Times, there is an unidentified man living in a Los Angeles billboard since Thursday, August 6, 2026, in a promotion for an upcoming Netflix thriller, "The Last House."
He is staying in a furnished living room with windows to the outside and air conditioning. Below his window to the outside, it says, "How long can you survive?" in blue text on the shutters.
How long he will remain in the billboard remains a mystery and is causing quite a conversation among local residents.
A Man is Trying to Communicate from a Los Angeles Billboard
The man sometimes uses a dry-erase whiteboard to try to communicate with people below. One of his messages to the people below was, "I'm stuck."
In the Netflix movie, a family of four must survive inside a house with limited resources for an extended period of time. They must figure out how to survive as food supplies run low, and learn about the dangers they face.
In many ways, the movie is similar to A Quiet Place.
The stunt has blown up on social media, and many locals have tried to get a closer look at the man in the billboard. One resident said, "It makes you want to go watch the movie."
A man has been seen walking around in pajamas in the small area inside the billboard and has drawn many spectators.
Below is an image posted by the Los Angeles Times.
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| image credit: Gina Ferazzi/Los Angeles Times |
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