Goldin Auctions Sold 'Cheetozard' for Nearly $88K

An auction house in New Jersey auctioned off a Flamin' Hot Cheeto that resembles the Pokémon character Charizard. The final price of the auction reached $87,840 after fees on March 2, 2025.

Cheetozard sold for $87,840

According to ABC Action News, Goldin Auctions house in New Jersey discovered and preserved a Flamin' Hot Cheeto that resembled a Charizard in a clear box along with a Pokémon card. The cheeto was dubbed the "Cheetozard," and reached a final price of $87,840 after 60 bids. 

The Cheetozard was first discovered by 1st & Goal Collectibles between 2018 and 2022, and received a lot of attention on social media starting in 2024.

The auction ended on Sunday, March 2, 2025 after the Cheetozard was seen at the 2025 February Pop Culture Elite Auction, starting at only $250. The winning bid was actually $72,000 before Goldin Auctions' fees were added, bringing the final price to $87,840.00 USD.

Sources:

"Flamin hot Cheeto that resembles Pokemon character sells for nearly $90K at auction." ABC Action News

"Someone spent $88,000 to own 'Cheetozard,' a viral Cheeto shaped like Charizard from Pokemon." Entertainment Weekly.

In a previous blog post, I shared about a Cheeto that looked like Harambe the gorilla, and it sold on eBay for $99,900.